I'm not getting too worked up over it because it's an obvious and transparent publicity stunt... and I'm not going to get suckered in.
No one, including Marvel, really likes this new costume. In fact, I'd bet that they intentionally made it an ugly piece of crap to ensure maximum fan reaction.
They have ZERO intention of using this costume for more than 6 - 8 months. They are banking on the hub-bub with the costume change and they are banking on the hub-bub when he goes back to the original costume. If they get lucky, it'll be a slow news day on either end of the cycle and they might get a little play on the evening news broadcasts or CNN.
Think of it as "The Death of Superman Lite."